The area surrounding Piazza del Popolo, the ancient Campo Marzio, is today the paradise of shopping, thanks to the high concentration of shops and boutiques. 

The spectacular square 5 today a pedestrian precinct, and it has been brought back to its ancient splendor. The difference in level between the square and the overlooking hill of the Pincio was a problem overcome thanks to winding ramps, from which terrace it is possible to admire a wonderful panorama on the city. The so-called Trident starts from the square as there are three sunburst streets penetrating into the center of the city: via del Babuino, via del Corso, via di Ripetta. 

In Via del Babuino there are famous antique shops specialized in pieces of furmiture and paintings, prints and ancient jewelry. ParalleI to it is the vivacious via  Margutta, the street of the painters, a seat of romantic artist studios.

 Federico Fellini and Giulietta Masina used to uve here. Via del Corso, the main street, was called by Stendhal as "the most beautiful in the world.".

 lt is narrow and long, and it houses several casual clothes shops, which distinguish it from the "exclusive" style of the adjoining streets. Just think of the par excellence street of fashion, with its boutiques of the most important brands, that is, via Condotti -where you may have an "intellectual" stop at the historic Greek Café - or of via Borgognona . The background of Piazza di Spagna, the most famous in the world, houses every summer the fashion show called "Rome under the stars".  Once you have crossed via Frattina, another important shopping pIace, you get to piazza San Lorenzo in Lucina,

 recently adjusted with benches and gazeboes, where you may find excellent bars and confectioner's.